Top 3 Tips To Turn Your Newsletter Into a Revenue-Generating Machine (and take back your relationship with your audience/subscribers)
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Where? ONA21 (Online News Association)
What's the presentation about?
The way digital content creators work with sponsors and advertisers is changing dramatically. We believe the new cookie-less, tracking-less world is going to level the playing field between publishers and platforms.
How? News organizations have a new opportunity to generate privacy-respecting, truly useful data with their newsletters. We'll talk about how adding personalization to your newsletter garners truly useful first-party data that is both respectful of audience privacy and drives new revenue opportunities.
Let's peek through the narrow window of opportunity that has opened to learn how creators big and small are finding ways to target ads, predict optimal subscription calls-to-action, and increase sustainable sponsorship revenue.
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